Philosophy
Privacy & Compliance
Phi Analytics is built from the ground up to respect user privacy and comply with global regulations.
Privacy-First Analytics
Unlike legacy analytics platforms, Phi Analytics does not use invasive tracking methods. We focus on aggregate data and user privacy without sacrificing the insights you need to grow your business.
No Personal Data
We don't store PII (Personally Identifiable Information) by default. IPs are hashed and never stored in plain text.
No Cookies
Phi Analytics doesn't use tracking cookies. We use short-lived session identifiers to track unique visits within a single window.
Global Compliance
Phi Analytics helps you stay compliant with the following regulations:
GDPRGeneral Data Protection Regulation — European Union
CCPACalifornia Consumer Privacy Act — USA / California
PECRPrivacy and Electronic Communications Regulations — United Kingdom
Best Practices
- •Clearly state your use of analytics in your privacy policy.
- •Do not send sensitive user data (like passwords or PII) in custom event metadata.